Webinar

Recorded on October 29, 2024

The CMPA’s STAR Producer Program hosted a webinar for members looking to better understand generative artificial intelligence (GAI), including key considerations and risk mitigation strategies for media producers. The last two years have seen an unprecedented explosion of online platforms providing easily accessible GAI tools that can create content at a scale, quality and cost that can be significantly disruptive for media production.

The rapid development of this technology can present producers with a mix of opportunities and risks. While there are benefits associated with these tools, it’s important for producers to be aware of the related legal, moral, and practical considerations of GAI, including:

• Can one own copyright in GAI-generated content?
• What are the data privacy issues?
• What are the social considerations?
• What are the union and guild requirements?

The webinar, featuring producer and entertainment lawyer, Stephen Stohn, as well as Bob Tarantino and Jayme Alter of Dentons Canada LLP, addressed these issues and provide members with the opportunity to ask questions. The CMPA’s Vice-President of Industry and Business Affairs, Lisa Broadfoot, moderated the session.