As participants in an international virtual event, Prime Time Online affords us the ability to join together from regions all across Turtle Island and beyond. We recognize the enduring presence of Indigenous Peoples connected to and on this land. We encourage you to visit or to identify the First Nations territories from which you are joining us in order to reflect on the Indigenous Nations on whose lands you live and work. This acknowledgement is not intended to replace the work, thought and action that must be done in the interest of reconciliation.


January 28

Virtual Opening Reception

Well, that was fun! Thanks to the 460 delegates from across Canada and around the world who joined us for the Prime Time Online virtual opening reception. We planned for an hour, but with trivia, prizes, and hundreds of small networking breakout rooms, the party raged for well over two hours. Click through to watch Reynolds Mastin's welcome message.


February 1

Content and Culture: Investing in Canada's Creative Workforce

Across Canada today, there are numerous screen-based industry and community initiatives working to recruit, develop and diversify the country’s film and television talent pool. These are creating opportunities for Canadians who craft content in below-the-line roles on physical productions. Representatives from labour and industry organizations will unpack why these efforts are important, what they mean for the future of the industry and how they are helping to support Canada’s broader cultural goals.


Prime Time Face Off: Modernization of the Broadcasting Act

Prime Time is thrilled to feature a spirited debate about the modernization of the Broadcasting Act. As Parliament ponders Bill C-10, Prime Time is proud to bring together Janet Yale, Chair of the Broadcasting and Telecommunications Review (BTLR), and Michael Geist, Law Professor at the University of Ottawa, to debate the proposed legislative update, and what it means for Canada's screen-based industry.


February 2

The Black Academy

Renowned Canadian actors and brothers Shamier Anderson and Stephan James recently launched The Black Academy to celebrate and inspire Black Canadians in the arts, entertainment, and sports. This Black-led not-for-profit is dedicated to breaking down barriers of discrimination and...


In Conversation With... DreamWorks' Peter Gal

Prime Time is proud to present this exclusive 'In Conversation With' featuring DreamWorks Animation's Chief Creative Officer, TV, Peter Gal. Peter will discuss the rapid expansion and great success of DreamWorks' television division under his watch, as well as the increasing demand for animation content since the beginning of the global pandemic. As one of the only sectors of production that hasn't been forced to shut down...


February 3

CMF Key Trends

What were the main transformations that shaped the pivotal year 2020 in Canada’s screen-based industries and what are the current trends affecting the sector? These are the main questions Canada Media Fund’s 2021 Trends Report attempts to answer...


We Know Sustainability Is a Priority… Now What?

This panel brings together a curated group of production sustainability experts from Canada and the United States to discuss how sustainability is being tackled on both sides of the border. The conversation will focus on how to keep moving towards reduction goals, and practical steps that can be taken by producers right now to make a difference...


February 4 Bell Media Day

The Collection of Race-Based Audience Data in Canada

The role of audience measurement is to capture media consumption and audience behaviours representing the Canadian population. Is the absence of the collection of race-based audience data contributing to the lack of racialized content being made in Canada? Canada is very diverse and different from the US. How do these differences influence...


The Streaming BOOM

What's that BOOM? It's the sound of streaming services who, already on an upswing, had their growth explode due to the COVID-19 pandemic. Increase in subscribers and acquisition of content, which in normal times may have taken years, was accelerated into months thanks to an endless demand for on-demand content.


February 5

Big Changes, Big Trends

The global content industry has undergone major change at a rapidly accelerated pace due to the pandemic. Trends that would ordinarily be seen over years have happened over months and many, arguably, are here to stay. What is the current state of play? What does the future hold and what will be the new normal?


HireBIPOC: Exploring Progress and Outcomes

Launched in Fall 2020 and quickly embraced by the industry, HireBIPOC strives to offer a definitive roster of Canadian BIPOC creatives and crew working in screen-based industries. With 5,000 members and growing, HireBIPOC was formed to facilitate and increase hiring of Black, Indigenous, and People of Colour across all sectors and at all levels of the Canadian media and entertainment industry, and has already made...


Exploring the Canadian Creative Accelerator

The Canadian Creative Accelerator (CCA) is an initiative of the Canadian Trade Commissioner Service at The Consulate General of Canada in Los Angeles. The initiative aims to increase the scope and global reach of Canadian television, film, music, and new media productions. Specifically geared towards the Los Angeles market, the CCA is meant for...


February 8

TV Formats: Global Content at Home

Despite the thriving TV formats industry, few viewers are aware that their favourite shows may be Canadian adaptations of international content. Formatted shows exist in almost all TV genres, and reach almost every country on the globe. The world's format market continues to grow, leading to increased global partnerships and more opportunity to franchise local brands internationally.


Keynote: Minister of Canadian Heritage Steven Guilbeault

Prime Time is thrilled to welcome back the Minister of Canadian Heritage, the Honourable Steven Guilbeault, to give a keynote interview conducted by the CMPA's Reynolds Mastin and the AQPM's Hélène Messier. The Canadian industry has faced major upheaval this year, as a result of the COVID-19 pandemic, and is also facing significant shifts as updated Broadcasting Act legislation makes its way through Parliament...


February 9

In Conversation With... Kris Pearn

Netflix is proud to present a conversation with Canadian director, Kris Pearn. The renowned animation director has achieved great success, most recently directing The Willoughbys, a computer-animated comedy released on Netflix featuring a superstar cast. Hear about Pearn's experience directing the animated hit for Netflix...


Fireside Chat with CBC/Radio-Canada's Catherine Tait and CMPA's Reynolds Mastin

Join us for an exclusive fireside chat between CBC/Radio-Canada’s President and CEO, Catherine Tait, and CMPA’s President and CEO, Reynolds Mastin, as they discuss the collaborative opportunities that lie ahead for producers and Canada’s national public broadcaster....


February 10

Lessons from the Frontline… of Production

COVID-19 has presented many challenges for Canadian producers. eOne Canada is proud to present a discussion featuring some of Canada’s leading line producers, exploring the lessons “from the frontline” of production. With new best practices and the development of near daily innovations...


Bringing THE PORTER to Life

In their first public conversation together, join the team behind the new CBC and BET+ original series THE PORTER for a discussion on the creation and development of the groundbreaking drama produced by Winnipeg-based Inferno Pictures and Sphere Media's Sienna Films. Set in the roar of the 1920s and inspired by real events, THE PORTER follows the journeys of four ambitious souls...


CMPA Indiescreen Awards and Prime Time Online 2021 Closing Reception

Join us live for the 15th annual Indiescreen Awards ceremony, where we will celebrate the best and brightest among Canada independent feature film producers. During the hour-long event, we will showcase the work of this year’s nominees and reveal the winners of the 2020 awards. There will also be a virtual networking reception where attendees will have the opportunity to meet and interact with one another.