Maximizing your IP monetization opportunities
Recorded on May 11, 2022
The STAR Producer Program hosted a webinar that looked at how producers can extend the value of their produced content through a range of IP exploitation and monetization opportunities. Drawing on their deep experience, our panelists examined a series of practical case studies that aimed to help producers keep IP exploitation top-of-mind from pre-development and on through the entire production lifecycle. Moderated by Irene S. Berkowitz (The Creative School at Toronto Metropolitan University), the panel featured:
Cassandra Butcher – Chief Marketing Officer & Co-Creative Director, BRON Studios
Sarah Nathanson – Chief Operating Officer, Thunderbird Entertainment
Jeff Pestell – President, Champ & Pepper Inc.
Haydn Wazelle – President/Producer, Tabula Dada Productions