Marketing and promotion strategies for producers
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The CMPA STAR Producer Program is pleased to launch its upcoming training module focused on marketing and promotion in film and television. This training will empower producers with the insights and tactics needed to effectively connect with audiences and stand out in a crowded marketplace.
Webinar
Social media strategies that cut through the noise
We’re kicking things off with an engaging webinar on strategies for leveraging social media to promote projects. Whether you’re championing a Canadian indie feature, new series, or an international co-production, using social media is a critical tool for connecting with audiences. With countless platforms, trends, and metrics to consider, it can be tough to know where to focus your efforts.
Join us on Monday, September 29, 2025, at 12 – 1 p.m. ET / 9 – 10 a.m. PT, for Social media strategies that cut through the noise, a webinar discussion that will cover content creation, current trends, and smart ways to stretch your social media budget. We will share insights on adapting campaigns for different platforms, keeping buzz alive after launch, and understanding which metrics truly matter.
The webinar, featuring digital marketing experts Dani Gagnon and Brittany Tiplady, will provide a practical overview of effective strategies and common pitfalls in the fast-moving world of social media promotion for film and TV. The CMPA’s Andrew Addison will moderate the session.
Dani Gagnon is a keynote speaker with the National Speakers Bureau, and has been working on digital marketing strategies and campaigns with brands using innovative ideas and methods for the last 15 years. She has spoken to groups like the Government of Canada, and helped create strategies for the Property Brothers and TV shows on Netflix, Prime, Hulu, CBC, and more. A disruptor in the Canadian marketing world and an edgy influencer on social, Dani brings the heat to every digital campaign she works on. Read more→
Brittany Tiplady is the co-founder and director of Loose Lips Media, a Vancouver-based, female-founded marketing agency working with clients like TELUS STORYHIVE, the Vancouver International Film Festival, and Lark Productions’ Allegiance and Family Law. A former actor and journalist, she now supports creators, organizations, and production companies with creative strategy and brand awareness campaigns. She also writes We Must Discuss, a Substack exploring film, television, beauty, and culture. Read more→