TORONTO, September 4, 2024 — Today, the Canadian Media Producers Association (CMPA) announced the appointment of Andrew Addison to the position of Senior Vice-President, Strategic Communications and Member Engagement. In this role, Andrew will lead the team responsible for the CMPA’s international activities and mentorship programs, drive new strategic partnerships, and continue to oversee communications, marketing, and member services activities for the organization.

“In more than eight years with the CMPA, Andrew has demonstrated an impressive ability to understand the unique challenges faced by independent producers and develop strategies that meet their needs and promote their interests,” said Reynolds Mastin, President and CEO, CMPA. “In his newly expanded role, I am confident that Andrew will successfully lead our talented Member Services team, building new opportunities that will further strengthen CMPA members’ presence in Canada and on the global stage.”

“It is a true privilege to support Canada’s independent producers, who demonstrate incredible passion, dedication, and an unbelievable amount of hard work in the execution of their craft,” noted Andrew. “I’m excited about the possibilities that lie ahead in this new role, and the opportunity to collaborate with my exceptionally skilled CMPA colleagues to advance the goals of our members.”

Andrew joined the CMPA in 2016 as Vice-President of Marketing and Communications. In 2019, he took over responsibility for the CMPA’s member services and sponsorship activities, as well as the production of the CMPA’s annual Prime Time conference. Prior to joining the CMPA, Andrew was an Associate Vice-President at FleishmanHillard in Toronto, and previously worked in communications within the Canadian banking sector.

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ABOUT THE CMPA
The Canadian Media Producers Association is the national advocacy organization for independent producers, representing hundreds of companies engaged in the development, production, and distribution of English-language content made for television, cinema, and digital media channels. For more than 75 years, the CMPA has worked to promote the continued success of the Canadian production sector and to ensure a bright future for the diverse content made by our members for both domestic and international audiences. cmpa.ca

For more information:

Gamiela Fereg
Senior Manager, Media Relations & Communications, CMPA
gamiela.fereg@cmpa