Module 6 – IP monetization
The goal of this module is to help producers identify and maximize opportunities to develop and commercialize intellectual property. Programming in this module includes a virtual networking event that will connect CMPA members with leaders from interactive digital media (IDM) companies across Canada, as well as a webinar that will explore practical IP monetization business models.
Presentation
Maximizing your IP monetization opportunities
Where: Virtual meet-up
When: Wednesday May 11th, 2022
Time: 12:00 pm to 1:30 pm ET / 9:00 am to 10:30 am PT
Join us for an applied look at how producers can extend the value of their produced content through a range of IP exploitation and monetization opportunities. Drawing on their deep experience, our panelists will examine a series of practical case studies that will help producers keep IP exploitation top-of-mind from pre-development and on through the entire production lifecycle.
Moderated by Irene S. Berkowitz (The Creative School at Toronto Metropolitan University), the panel features:
- Cassandra Butcher – Chief Marketing Officer & Co-Creative Director, BRON Studios
- Sarah Nathanson – Chief Operating Officer, Thunderbird Entertainment
- Jeff Pestell – President, Champ & Pepper Inc.
- Haydn Wazelle – President/Producer, Tabula Dada Productions
This webinar will be held via Zoom on a secure channel.
Networking
Canadian Interactive Alliance virtual meet-up
Where: Virtual meet-up
When: Wednesday May 11th, 2022
Time: 12:00 pm to 1:30 pm ET / 9:00 am to 10:30 am PT
Join the virtual networking event that connects leaders working in Canada’s interactive digital media industry with the independent production sector. Presented in partnership with Interactive Ontario, the event includes IDM companies from across the country who are part of The Canadian Interactive Alliance / L ’Alliance Interactive Canadienne (CIAIC), which includes provincial associations such as DigiBC, Interactive Nova Scotia, New Media Manitoba, SaskInteractive, and others.Executives and independent producers will connect to discuss their work and focus, and potential collaborations. The event is split into a number of 15-minute breakout sessions, followed by an open networking round.
Executives and independent producers will connect to discuss their work and focus, and potential collaborations. The event is split into a number of 15-minute breakout sessions, followed by an open networking round.
Resources
TITLE | DESCRIPTION | |
|---|---|---|
Script clearance and title search reports | Quick overview of the benefits (and costs) of commissioning a script clearance and title search report for your productions. |  |
The Most Popular Approaches to Translating and Localizing Movies | Having a movie converted into multiple languages is one of the guarantees of its success. Read about the ways to translate films for massive audiences. | |
Netflix deliverables and best practices | Netflix’s Partner Help Center is a great resource with helpful FAQ’s to help producers prime their deliverables for the SVOD giant. | |
Editors on Editing | Podcast interviews hosted by Glenn Garland (ACE) and produced by the American Cinema Editors, featuring some of the biggest names in editing speaking about their craft. | |
Export market readiness | The CMPA worked with a team of Certified International Trade Professionals (CITPs) specializing in trade in services to develop the ‘Exporting Screen-Based Content and Services’ workshop. It was designed to offer members a comprehensive, hands-on training to facilitate selling screen-based content and services into new international markets. | |
How to Make a Trailer | Everyone loves a great movie trailer. They help create a buzz about your project. They entertain crowds as stand-alone, short-form tidbits of cinematic excitement. And, if you haven’t even made a full film, a well-executed trailer can lead to successful financing. | |