Seeds of Change

April 23, 2025

Join us virtually for Seeds of Change on April 23, 2025 from 1-3 p.m. ET, where we’ll explore how we can accelerate environmentally sustainable change through the content we make.

This year, green storytelling is at the heart of Seeds of Change. You’ll hear from audience researchers, Canadian, UK and US storytelling experts and Canadian broadcasters about the climate stories they are supporting. Laura Lynch – the CBC journalist who hosts What on Earth – will kick us off with some messages of hope.

We also have info you can use on sustainable production training, impact reports, funds and incentives used behind-the-scenes to reduce a production’s carbon footprint.