AI in media production
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Webinar
Understanding and navigating the evolving role of AI in media production
Recorded on October 29, 2024
The CMPA’s STAR Producer Program hosted a webinar for members looking to better understand generative artificial intelligence (GAI), including key considerations and risk mitigation strategies for media producers.
The last two years have seen an unprecedented explosion of online platforms providing easily accessible GAI tools that can create content at a scale, quality and cost that can be significantly disruptive for media production. The rapid development of this technology can present producers with a mix of opportunities and risks. While there are benefits associated with these tools, it’s important for producers to be aware of the related legal, moral, and practical considerations of GAI, including:
- Can one own copyright in GAI-generated content?
- What are the data privacy issues?
- What are the social considerations?
- What are the union and guild requirements?
The webinar, featuring producer and entertainment lawyer, Stephen Stohn, as well as Bob Tarantino and Jayme Alter of Dentons Canada LLP, addressed these issues and provide members with the opportunity to ask questions. The CMPA’s Vice-President of Industry and Business Affairs, Lisa Broadfoot, moderated the session.
Stephen Stohn is currently serving as chancellor of Trent University, Stephen is a founding partner in the entertainment law firm Stohn Hay Cafazzo Heim Finlay LLP; chair of Orange Lounge Recordings; and a director of ISAN Canada, the Canadian Retransmission Collective, Friends of Canadian Media and the Producers Audiovisual Collective of Canada. He is chair of the Artificial Intelligence Working Group of the Canadian Media Producers Association. He is a longtime executive producer of the television franchise Degrassi, amongst several other series. For nearly twenty years, Stephen was a director and then chair of the Canadian Academy of Recording Arts and Sciences and executive producer of The Juno Awards, Canada’s national music awards show. A member of the Order of Canada, Stephen has been nominated four times for Primetime Emmy Awards, was inducted into the Canadian Music & Broadcast Industry Hall of Fame in 2011 and is a winner of the Peabody Award. He has received 28 nominations for Canadian Screen Awards (formerly the Gemini Awards) and won 14 times. He and his wife Linda Schuyler recently received a Star on Canada’s Walk of Fame on behalf of Degrassi.
Bob Tarantino is Counsel at Dentons Canada LLP and focuses his practice on the interface between the entertainment industries and intellectual property law, with an emphasis on film and television production, financing, licensing, distribution, and IP acquisition and protection. His clients range from artists and independent producers to Canadian distributors and foreign studios and financiers at every stage of the creative process, from development to delivery and exploitation. Read more→
Jayme Alter is a partner in Dentons’ Media, Entertainment and Sports practice group. Based in Toronto, Jayme advises clients involved in a variety of industries, including film, television, music and advertising. She represents producers, artists, broadcasters, distributors and creators in negotiating agreements in connection with the development, financing, production and distribution of film, television and commercial projects. Jayme regularly advises companies on the engagement of talent for sponsorship, endorsement and influencer deals. Read more→
Resources
The CMPA has commissioned Dentons LLP on a report to help members navigate these changes. This report is intended for a broad audience of producers and their business and legal affairs departments. It is not intended as legal advice or prescriptive guidance on the use of AI, but rather as a set of considerations and risk mitigation strategies meant to identify areas of particular sensitivity and concern for media producers. Finally, because this landscape is evolving rapidly, this document should be considered a signpost on the road, not a definitive destination.
If you are a CMPA member and would like to access this report, click here to login.