Join us for the kick-off of Prime Time 2023. The CMPA’s Reynolds Mastin will welcome delegates back to Ottawa for the first in-person Prime Time since 2020, and give an overview of the state of the independent production sector in Canada and the path ahead.

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While the debate around C-11 has certainly been robust, all involved can agree on the ultimate objective: a thriving Canadian media sector. Join leaders from across the industry as they discuss how today’s policy decisions can position Canada’s industry to succeed tomorrow at home and around the world. Moderated by Reynolds Mastin, President & CEO, CMPA.

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This idea blast will examine the macroeconomic trends that are guiding consumer choice. Audiences are demanding that social issues and representation are reflected in the content they consume, and they have more power than ever to influence the stories being produced.

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The Honorable Premier of Nova Scotia Tim Houston is dedicated to rebuilding the screen industry in his province. Since taking office he has implemented sweeping changes for the industry that have put Nova Scotia on the International map. Join us as the Premier presents an overview of why he believes Nova Scotia can serve the industry well, and the role both local and international production play in his vision for its future.

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A proud champion of Canadian talent and stories, Telefilm Canada finances, develops, and promotes the screen-based industry of today and tomorrow. Partnering with key Canadian organizations to enhance funding and stimulate demand is critical to the industry’s success. Prime Time is proud to present an exclusive conversation between Francesca Accinelli, Interim Executive Director & CEO, Telefilm Canada and Isabelle Hudon, President and CEO, Business Development Bank of Canada (BCD) as they sit down with Cameron Bailey, CEO of the Toronto International Film Festival, to discuss some exciting developments and goals for cultivating the Canadian film sector. Moderated by Cameron Bailey, CEO, Toronto International Film Festival.

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Canada’s production industry is flourishing, so it’s vital that there is a growing and skilled workforce to meet the demands of today, and of the future. It’s more important than ever to address this challenge with a 360 degree lens. Join our experts as they explore traditional and innovative approaches to ensure that there is sufficient workforce development to keep Canadian productions thriving. Moderated by Marguerite Pigott, Film Commissioner and Director of Entertainment Industries, City of Toronto.

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As part of the Canada Media Fund’s mandate to strengthen BIPOC (Black, Indigenous, and People of Colour) production companies and producers and help create a more inclusive and dynamic industry, the CMF partnered with the National Screen Institute and European Audiovisual Entrepreneurs (EAVE) to launch the Access BIPOC Producers Program (formerly EAVE On Demand Access Program), which empowers producers to lead resilient and competitive companies in Canada and globally. Join our panel to hear what motivated these partners to collaborate, how the year-long program was designed to remove barriers and focus on long-term solutions, testimony from participants in the inaugural 2022 program about tackling challenges and moving their careers and companies forward, and how you can get involved. Moderated by Hannah Sung, Co-Founder, Media Girlfriends.

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Join us for a riveting lunch hour discussion where CTV’s Vassy Kepelos will speak with the Honourable Pablo Rodriguez to hear the latest on media policy developments and the government’s support for the media sector, all set against the current political environment in Ottawa. Moderated by Vassy Kepelos, Host of QUESTION PERIOD and POWER PLAY, and CTV News Chief Political Correspondent.

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Member of the creative and production team behind the upcoming Crave Original series LITTLE BIRD give a sneak peek of this exciting new series.

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Prime Time is proud to feature Magda Grace, Head of Prime Video, Canada, Australia and New Zealand, who will sit down with CFC Executive Director, maxine bailey, to offer insight into Prime Video’s success in Canada, investment in the local creative community and commitment to Canadian audiences.

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As we adapt to the growth of international streaming services and take steps to reform broadcasting legislation, Canada and other jurisdictions around the world are grappling with the central question of how to modernize their definition of “national content” for a global marketplace. The CMF recently launched an industry-wide consultation to spark a meaningful conversation on this very question in the context of Bill C-11.

As part of this initiative, Prime Time is hosting a fireside chat between Screen Australia’s Graeme Mason and the CMF’s Valerie Creighton, both strong advocates for homegrown content in their respective countries, to discuss the shared challenges and opportunities facing the funds they represent and the domestic production sectors they serve as we adapt to unprecedented change.

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Presented in partnership with Reelworld #HerFrameMatters, Prime Time is proud to feature industry leaders Christina Jennings (Chairman & President, Shaftesbury), Deirdre Bowen (Owner, Deirdre Bowen Casting) and Tonya Williams (Founder & Executive Director, Reelworld Screen Institute), in this session as they discuss the value and importance of the authentic depiction of diverse women on screen with celebrated Canadian actors Mayko Nguyen (Hudson & Rex, Hello Stranger, Titans) and Chantel Riley (Actor, Singer and Author). Moderated by Tonya Williams, Founder & Executive Director, Reelworld Screen Institute

To share this video, use the following link:  https://cmpa.ca/prime-time/prime-time-2023-on-demand/ #authentic-depiction-of-diverse-women-on-screen

AI has become increasingly efficient, pervasively seeping in our daily life without us even fully noticing. How is this affecting the screen-based industry? It’s time to have a sneak peek at how such tools may transform our sector in 2023 and beyond.

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As we navigate through an unpredictable media landscape, what’s shaping the entertainment trends for 2023 and beyond? Join us for a fascinating conversation as we bring together key executives from different countries to get their perspectives on the global industry, how they are adapting their strategies to reflect these trends. Moderated by Jordan Pinto, North American Editor, C21 Media.

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Join key leaders to find out what’s next in the evolution of AVOD and FAST, why it matters for the Canadian industry, and why viewers are embracing the free streaming trend. – Moderated by Gavin Bridge, Senior Media Analyst, Variety Intelligence Platform

To share this video, use the following link: https://cmpa.ca/prime-time/prime-time-2023-on-demand/ #avod-and-fast

This introduction to the Canadian Independent Screen Fund for Black and People of Colour Creators (CISF) will provide a primer on why CISF, as the only national fund governed and operated by representatives of the Black and racialized communities being served, is uniquely positioned to play a crucial role in accelerating and deepening industry-wide efforts to address long-standing systemic inequities in the screen-based sector.

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For over a decade the Women in View On Screen (WIVOS) Reports have provided invaluable data and analysis on the progress of gender equity in funding and creative leadership roles in the Canadian Screen Industry. Join us for a presentation summarizing the key findings of the 2022 WIVOS Report, offering an expanded intersectional perspective and urgent calls to action.

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Prime Time is proud to present an exciting case study session featuring the executives behind CTV’s new unscripted dating series, FARMING FOR LOVE. Join executives from Bell Media, series’ producer Lark Productions and collaborator Fremantle as they discuss the decision to partner together to bring the hit international format to English Canada, and how they tackled the content from both a creative and business perspective. Moderated by Amber Dowling, TV Critic, TCA and CCA member, and freelance writer.

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The path to net-zero can be daunting, yet inspiring. In jurisdictions around the world, cultural sectors are stepping up sustainable production practices and climate storytelling, and Canada is well positioned to become a leader. Join a champion, a convener, and a frontlines producer as we highlight the opportunities for industry-wide collaboration toward a healthier and more just world. Moderated by Tracey Friesen, Managing Vice-President, BC Producers Branch, Canadian Media Producers Association (CMPA).

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Social dynamics and progressive values are of increasing importance to the industry and audiences. Representation is key – this idea blast will discuss how consumers are holding platforms and creators accountable, supporting companies and seeking out content that advances Sustainability and Inclusivity.

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Content is king like never before, but what about Canadian Content? Join CBC/Radio Canada’s President and CEO, Catherine Tait, for a special Keynote Address where she will discuss how to ensure that Canadian-owned independent production continues to thrive on a crowded world stage. Following her presentation Ms. Tait will be joined on stage for a moderated Q&A, including the exciting opportunity to ask questions from the audience. Moderated by Liz Shorten, Chief Operating Officer, Canadian Media Producers Association (CMPA).

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