OTTAWA, April 4, 2025 — The Canadian Media Producers Association (CMPA) welcomed today’s Liberal Party campaign promise to strengthen Canada’s national broadcaster with increased, stable funding enshrined into law.

“Rising trade tensions with the United States and ongoing attacks on our national sovereignty underscore the need to protect longstanding national institutions, such as Canada’s public broadcaster. A strong, well-funded national public broadcaster that serves all Canadians, invests in our stories, and reinforces national unity is something the entire country should support,” said Reynolds Mastin, President and CEO, CMPA.

As the largest commissioner of original Canadian content, last year CBC invested $400 million in independently-produced content across Canada, including dramas, comedies, documentaries, reality, lifestyle, and kids’ shows.

In its response to today’s announcement, the CMPA also highlighted the importance of ensuring Canada’s public broadcaster meets the needs of all Canadians. “The CBC must continue its efforts to ensure that it truly reflects the varying perspectives of Canadians from all regions, from Gibbons to Gander, Calgary to Charlottetown, Whitehorse to Winnipeg, and beyond,” said Mastin.
 

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ABOUT THE CMPA
The Canadian Media Producers Association is the national advocacy organization for independent producers, representing hundreds of companies engaged in the development, production, and distribution of English-language content made for television, cinema, and digital media channels. For more than 75 years, the CMPA has worked to promote the continued success of the Canadian production sector and to ensure a bright future for the diverse content made by our members for both domestic and international audiences. cmpa.ca

For more information:

Gamiela Fereg
Senior Manager, Media Relations & Communications, CMPA
gamiela.fereg@cmpa.ca