TORONTO, March 5, 2025 —With profound sadness, the CMPA acknowledges the passing of former longtime CEO and Film Commissioner of Manitoba Film & Music, Carole Vivier.

“We were deeply saddened to learn about the passing of Carole Vivier. Carole was a force in Canada’s cultural sector. Her extraordinary vision during three decades at the helm of Manitoba Film & Music built the organization into a powerhouse. Her advocacy led to the implementation of Western Canada’s first film tax credit in 1997, spurring tremendous growth in production activity across Manitoba, reaching over a quarter billion by the time of her retirement in 2019. With every fibre of her being, Carole was a passionate promoter and fierce protector of the Manitoba production industry. She will be profoundly missed, and we extend our deepest condolences to her loved ones, as well as to her friends and colleagues across Manitoba and the entire country.”  

– Reynolds Mastin, President & CEO, Canadian Media Producers Association

“Carole’s unwavering dedication and relentless efforts were the driving force behind Manitoba’s flourishing film and television industry. Her ability to bring together creative minds and foster global partnerships elevated Western Canada as a film destination and enriched its cultural fabric. Carole cared deeply about local artists and independent filmmakers across the region and worked tirelessly on their behalf. Her legacy will inspire future generations of Manitoban filmmakers, and her significant contributions will leave an indelible mark on our entire industry.”

– Liz Shorten, Chief Operating Officer, Canadian Media Producers Association

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ABOUT THE CMPA
The Canadian Media Producers Association is the national advocacy organization for independent producers, representing hundreds of companies engaged in the development, production, and distribution of English-language content made for television, cinema, and digital media channels. For more than 75 years, the CMPA has worked to promote the continued success of the Canadian production sector and to ensure a bright future for the diverse content made by our members for both domestic and international audiences. cmpa.ca

For more information:

Gamiela Fereg
Senior Manager, Media Relations & Communications, CMPA
gamiela.fereg@cmpa.ca