IP monetization
This module was aimed at helping producers identify and maximize opportunities to develop and commercialize intellectual property.
Webinar
On Wednesday, May 11, 2022, the CMPA hosted a webinar that looked at how producers can extend the value of their produced content through a range of IP exploitation and monetization opportunities. Drawing on their deep experience, our panelists examined a series of practical case studies that aimed to help producers keep IP exploitation top-of-mind from pre-development and on through the entire production lifecycle. Moderated by Irene S. Berkowitz (The Creative School at Toronto Metropolitan University), the panel featured:
- Cassandra Butcher – Chief Marketing Officer & Co-Creative Director, BRON Studios
- Sarah Nathanson – Chief Operating Officer, Thunderbird Entertainment
- Jeff Pestell – President, Champ & Pepper Inc.
- Haydn Wazelle – President/Producer, Tabula Dada Productions
Networking
Canadian Interactive Alliance virtual meet-up
On Wednesday, May 4, 2022, we hosted a virtual networking event via Zoom that connected leaders working in Canada’s interactive digital media industry with the independent production sector. Presented in partnership with Interactive Ontario, the event included IDM companies from across the country who are part of The Canadian Interactive Alliance / L ‘Alliance Interactive Canadienne (CIAIC), which includes provincial associations such as DigiBC, Interactive Nova Scotia, New Media Manitoba, SaskInteractive, and others. Executives and independent producers were connected to discuss their work and focus, and potential collaborations. The event was split into a number of 15-minute breakout sessions, followed by an open networking round.