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INTERNATIONAL AFFAIRS

Exporting Screen-based content and services training module

Back to international affairs

The Canadian Media Producers Association recognizes the importance of supporting our members in expanding international production partnerships and sales, and international market knowledge, as well as in strengthening links with international industry stakeholders.

We worked with a team of Certified International Trade Professionals (CITPs) specializing in trade in services to develop the ‘Exporting Screen-Based Content and Services’ workshop. It was designed to offer you a comprehensive, hands-on training to facilitate selling screen-based content and services into new international markets.

In addition to the recordings from the sessions, you will find training materials, exercises and online export resources to assist you and your company expand your business internationally.

Training materials and videos

The training materials and videos will walk you through the following four stages of export preparation:

This PowerPoint presentation will guide you through the four stages of export preparation in detail. Download it, and follow along as you watch the training videos below.

Stage 1 – Preparing your business

  • Global context
  • What is export readiness?
  • Why have an export plan?

Many new exporters jump into new markets too quickly, are unprepared – and fail. It is important to do the necessary preparatory work, or you risk losing the investment of your time and resources. An export plan is a necessary tool in focusing your efforts in international markets.

Stage 2 – Conducting market research

  • What is market research?
  • Sector information
  • Market information
  • What is market intelligence?

Length: 9:01

Market research can reveal key information related to target markets, target customers and competitors, which empowers companies to make informed and strategic decisions.

Length: 2:14

An ecosystem refers to a sector’s supporting environment. Who plays a role in the ecosystem of a media producer and why is having a strong ecosystem important in market selection?

Length: 9:36

Selecting the right market is fundamental in achieving international success. What are the steps in doing so?

Length: 4:48

A PEST analysis looks at some of the broader factors affecting a market (political, economic, social and technological) and is a useful tool to utilize in market selection.

Length: 4:08

Strategically attending key sector events is a useful market entry strategy. Find out which events might be worth considering and how one might reap success from attending.

Stage 3 – Developing a marketing plan

  • Developing a marketing strategy
  • Building networks
  • Establishing credibility
  • Developing a digital marketing strategy
  • Customizing solutions

Stage 4 – Entering the market

  • Strategic alliances
  • Travelling to the market
  • Planning your financing
  • International trade law
  • Intellectual property

Exercises