Market Access Program – Steps to Register
Senior executives from dozens of the world’s leading media companies are coming to Ottawa to take meetings and hear pitches from conference delegates as part of Prime Time’s Market Access program, which includes the Prime Time Pitch Market and our “Meetings With…” series.
Review this page in advance for steps on how to register for meetings, key dates and times, and how to access the list of executives participating in the program.
REGISTRATION TIMES
Mark your calendars!
- Registration for the Prime Time Pitch Market will open on Tuesday, January 21 at 12:00 pm ET / 9:00 am PT
- Registration for “Meetings With…” which includes “Breakfast With…” and “Coffee With…” will open on Wednesday, January 22 at 12:00 pm ET / 9:00 am PT
The Prime Time 2025 Market Access programs are open to all registered delegates, with an active conference profile.
PRIME TIME PITCH MARKET
The Prime Time Pitch Market offers delegates the opportunity to book up to two 15-minute meetings with executives, to pitch projects in a one-on-one setting. The 2025 Prime Time Pitch Market is open to all registered delegates with a project to pitch.
Be sure to review the list of participating executives (Step 2 below) and meeting times in advance of registration opening on January 21.
Step 1 – Activate your conference profile in advance
To participate in the Pitch Market, you must have an activated conference profile. This can be done by clicking the link below and selecting “Log In” at the top right corner of the event site.
The login email must be the same email address you used to register for Prime Time.
Step 2 – Review the list of executives and identify who would like to meet with
Once you’ve activated your profile, you can review the Pitch Market executives, their bios, and meeting times. Doing so will help you identify who to request meetings with when market registration opens. This is only accessible to those who have activated their conference profile.
Step 3 – Free your schedule of meetings during Pitch Market hours
To ensure that you’re able to book a meeting with the executive of your choosing, be sure to clear your “My Event” schedule of any meetings during the executive’s Pitch Market availability.
You will be unable to book a pitch if you have a conflicting meeting in your schedule.
Step 4 – Request meetings
Registration will open on Tuesday January 21 at 12:00 pm ET / 9:00 am PT. All delegates will be sent an email on the morning of the launch, notifying them when the Pitch Market is open. You will also be able to access the market registration page through the event website.
Due to the high demand for meetings, each delegate may only request a maximum of two (2) Pitch Market meetings. Please note that those who request more than two may have all meeting requests disqualified.
In years past, all meetings have booked up in a matter of minutes. Once the meeting slots are full, the ability to request meetings will disappear. However, a waitlist will open shortly after all meetings are full. Each delegate has the ability to select up to two (2) executives as their waitlist meeting preferences.
Click on the executive you’d like to meet with and select an open meeting time.
By selecting “See more slots”, under the first available slots, you can view the executive’s availability over two days. Or click “Date & time” in the “Book a meeting” pop-up window to select the time. Be quick to select the time that works best for you.
Meetings book up quickly. Once the meeting slots are full, the ability to request meetings will be deactivated. It is important to prioritize sending the meeting request as soon as possible to avoid someone swooping in and taking your meeting slot.
Ignore filling out the optional message to the executive and sending a connection request, as these executive accounts are not being monitored by the executives themselves.
Step 5 – Await confirmation
Sending a meeting request does not guarantee a meeting. All meeting requests are pending until you receive a notification outlining which of your requested meetings have been approved and scheduled. This confirmation may take up to two business days. This notification will appear when you click on the bell icon at the top right of the screen.
You will also be able to see which meetings have been scheduled (or still pending) in the “My Event” page, accessible on the event website when logged in.
The Pitch Market meetings will be taking place in-person in the Saskatchewan Room on the 3rd floor at The Westin Ottawa, our conference hotel.
Wait list
Once all meetings are full, a wait list button will appear on the event platform homepage. Any registered delegate who was unable to secure a pitch meeting when registration opened will be able to identify two executives they’d like to meet with. If a cancellation occurs, the conference organizers will get fill empty meeting slots from delegates on the waitlist.
Cancellations
If you need to cancel your scheduled Pitch Market meeting, please email pitchmarket@cmpa.ca. This is an important step to allow the event organizers to fill the canceled meeting with demand from the Pitch Market wait list.
Questions
If you have any questions related to the Pitch Market, please reach out to pitchmarket@cmpa.ca.
MEETINGS WITH…
The Prime Time “Breakfast With…” and “Coffee With…” meetings are an opportunity for delegates to meet in a small group with executives from leading broadcasters, commissioners, funders, platforms and other potential partners to learn about their company’s interests and priorities as it relates to content. Similar to the Pitch Market, registration for these meetings is done through our event platform.
To participate in the these meetings, you must have an activated conference profile in order to reserve a seat. For details about how to activate a profile, please reference the instructions above (found in the Pitch Market info).
Registration for “Breakfast With…” and “Coffee With…” meetings will open on Wednesday, January 22, at 12:00 pm ET / 9:00 am PT . However, you should check back regularly as there may be cancellations, and spots may open right up until the day before the scheduled meeting time.
You will be able to access the dedicated “Breakfast With…” and “Coffee With” registration pages through the event website.
To reserve a seat at a table, click on the bookmark symbol beside the table you’re interested in or click into the session and select “reserve a seat”. Once reserved, this session will appear on your “My Event” page.
Seats are reserved on a first-come, first-served basis. Delegates cannot reserve more than one seat at one table per time slot. It is not possible to reserve additional seats for colleagues – they must book their own spots.
Once an executive’s table is full, the ability to request meetings with that individual will be deactivated.
Be careful not to accidentally remove the session from your “My Event” page or the spot will be released in real time and potentially taken by another delegate.
Tables will be considered finalized at 8:00 pm ET on the day before the meetings.
If you have any questions related to the “Breakfast With” or “Coffee With…” meetings, please reach out to pitchmarket@cmpa.ca.
RUSH LINE FOR PITCH MARKET AND MEETINGS WITH…
Missed out on securing a spot in this year’s Market Access Program? Don’t worry! There may still be an opportunity through our Rush Line for last-minute cancellations and opportunities.
For the Pitch Market, please arrive at least 15 minutes early and line up in the Rush Line outside of the Saskatchewan room (3rd floor). The Pitch Market hours are as follows:
Thursday, January 30, 2025
9:00 am – 10:00 am ET
10:15 am – 11:15 am ET
11:30 am – 12:30 pm ET
2:00 pm – 3:00 pm ET
3:15 pm – 4:15 pm ET
Friday, January 31, 2025
10:00 am – 11:00 am ET
11:15 am – 12:15 pm ET
For “Breakfast With…” and “Coffee With…”, please continue to reference the “Meetings With registration” page to fill any empty seats as they become available (must be logged in to access). The tables are considered locked at 8:00 pm ET the night before the meeting date. Please reference the registration page for meeting times and line up for the Rush Line, outside of Ontario Room (3rd floor), at least 15 minutes before the meeting time.