Canadian Media Producers Association | President and CEO
Reynolds Mastin works on behalf of our members to ensure the continued success of Canada’s independent production sector and a vibrant future for Canadian content. Reynolds leads the execution of the CMPA’s strategic priorities and oversees the organization’s operations in its Ottawa, Toronto and Vancouver offices. Central to his role is the development of relationships with key stakeholders who are vital to the Canadian production industry. These include all levels of government, the Canadian Radio-television and Telecommunications Commission (CRTC), broadcasters, over-the-top services, distributors, exhibitors, industry unions and guilds, the Hollywood studios, and other production associations from both Canada and around the world.
Prior to becoming President and CEO, Reynolds served as the CMPA’s Chief Negotiator and Chief Legal Officer. As Chief Negotiator, Reynolds represented CMPA members and the Hollywood studios in the bargaining of collective and independent production agreements with the unions and guilds representing talent and technicians in the film, television and digital production industries outside of British Columbia. He also led Terms of Trade negotiations with the large private broadcast groups, independent broadcasters and the CBC. As Chief Legal Officer, Reynolds provided strategic advice on a range of matters, including business affairs, industrial relations, copyright, Terms of Trade, Canada Media fund policies and guidelines, CRTC regulatory proceedings and corporate governance.
In his professional capacity, Reynolds is a member of the Board of Directors of the Canadian Retransmission Collective and of the Executive Committee of the International Federation of Film Producers Associations. Reynolds also volunteers as a member of the Board of Directors of the Ontario Trillium Foundation, one of Canada’s largest grantmakers, which awards approximately 1,500 grants each year to community-based not-for-profits and charitable organizations in the arts, recreation, environment and human and social services sectors.
Prior to joining the CMPA in 2008, Reynolds served as Legal Counsel for the Canadian Association of Broadcasters (CAB), where his files included tariff proceedings before the Copyright Board of Canada, copyright reform, and corporate governance. He began his career in 2005 as an articling student at the CRTC, a position which gave him broad exposure to both broadcasting and telecommunications matters.
Reynolds completed his Common Law (LLB) and Civil Law (LLL) Degrees at McGill University, with an exchange semester spent at the University of Arizona in Tucson. He has an Honours BA in International Relations from the University of Toronto, and his Baccalauréat en éducation from the University of Ottawa.