Rogers Media | Director of Original Programming
Nataline Rodrigues is an award winning entertainment executive with over 20 years experience in production and programming for broadcast television and digital media platforms.
Her breadth of media experience includes creating and delivering compelling content in the independent production sector, as well as developing and launching broadcast and digital cross-platform content strategies in the corporate sector.
Nataline Rodrigues is a strategic and creative thinker with extensive experience in content creation at all stages and in all genres. Direct hands on experience includes: negotiating original commissions and content acquisitions; working on financing models including international co-productions; understanding regulatory and funding frameworks; creating digital and social media campaigns; working on branded content, integrated sponsorships and marketing campaigns; program scheduling as well as launching new shows and networks.
In her current role as Director of Original Programming, Nataline Rodrigues oversees the submission, development, and production of original Canadian programming in all genres for all Rogers Media non-sports television brands and platforms.
Since joining Rogers in 2013, Rodrigues has led the development and production of critically acclaimed original scripted programs that include dramatic series like: Hudson and Rex, The Murders, Bad Blood, Between as well as the Chinese/English procedural drama Blood and Water. Nataline also oversaw the Canadian slate and launch of VICELAND Canada , as part of a joint venture between Rogers and VICE Media. VICELAND programs she EP’d include the documentary series CyberWar, Dead Set on Life with Matty Matheson, and scripted comedies Nirvanna The Band The Show as well as FUBAR: Age of Computer. Other original comedies under her direction include Second Jen, Mangoes A Slice of Life, sketch series Sunnyside and single cam Young Drunk Punk as well as the second seasons of Seed, Package Deal and Meet the Family. On the unscripted side she has helmed seasons of the international reality series The Bachelor Canada as well as formats like Storage Wars Canada; amplified the OLN brand with new series like Illusions of Grandeur, Close Up Kings, Escape or Die, and Polar Bear Town while cultivating ongoing series The Liquidator, Survivorman and Wild Things with Dominic Monaghan.
Prior to her role at Rogers Media, Rodrigues held the position of Executive in Charge of Production at CBC where she managed the development and production of numerous programs including Cracked, Being Erica, Arctic Air, Book of Negroes and Magic Hockey Skates to name a few. Her earlier experience includes working as an Executive in Charge of Production for Canwest and Alliance Atlantis and was responsible for the development and production of numerous original series like Til Debt Do us Part, Rich Bride Poor Bride, The Mom Show and Last 10lbs Bootcamp.
Rodrigues has also worked in the independent sector as a producer, director, and writer in addition to developing factual and dramatic programming with award winning documentaries like A Deathly Silence and Planet Storm.
Nataline is a passionate and effective leader that brings out the best in teams and builds strong relationships with talent, producers, studios, distributors and broadcasters both in Canada and around the world.