European Audiovisual Production Association | Secretary General, CEPI
Mathilde is the Secretary General of CEPI, the European Audiovisual Production Association. Mathilde started at CEPI in 2021 after having spend 10 years at the Federation of European Direct and Interactive Marketing (FEDMA) where, as Director-General, she led FEDMA’s advocacy engagement with the EU institutions on policy issues such as the GDPR, the ePrivacy Regulation and digital advertising. In addition to her responsibilities for FEDMA, since 2014 Mathilde has been the Vice-Chair of the European Interactive Digital Advertising Alliance (EDAA) and, since 2013, the Treasurer of European Advertising Standards Alliance (EASA). With leading roles in these associations, Mathilde is well versed in the critical issues affecting the online sector and has a thorough understanding of the key actors in the industry. Mathilde has a long track record of speaking at high-level events such as the Global Privacy Summit, the Digital Advertising Alliance Summit, and at many forums organized by European institutions.