JUSTIN STOCKMAN

Bell Media | VP, Content Development & Programming

As VP, Content Development & Programming, Justin Stockman is responsible for English TV programming including CTV, Crave, and Bell Media’s English-language specialty channels Discovery, MTV, E!, Much, CTV Drama, CTV Life, CTV Comedy, CTV Sci-Fi with a focus on developing groundbreaking new content. 

Stockman’s role includes the ongoing negotiation and development of Bell Media’s Original Production programming content for all platforms with local producers and international studios. Additionally, Stockman retains oversight of the day-to-day operations and growth of Bell Media’s ad-supported creator and influencer network Much Studios. 

Stockman also leads Bell Media’s diversity and inclusion initiatives, both internally as a member of the organization’s Diversity Leadership Council and with external partners like HireBIPOC, the definitive and ubiquitous industry-wide roster of Canadian BIPOC creatives and crew working in screen-based industries.

Formerly Vice-President, Brand Partnerships and Client Strategy on the Bell Media Sales team, Stockman role included oversight of the Sales team in leveraging Bell Media’s competitive advantage in content, production, data and platforms with clients, agencies, and internal stakeholders while driving new revenue opportunities through strategic brand integrations and data-driven client strategies.

Previously Vice-President, Premium SVOD and OTT, Bell Media, Stockman was responsible for strategy, management, programming, content licensing, merchandising, and marketing partnerships for Bell Media’s premium subscription video on demand (SVOD) services, Crave, Crave + Movies + HBO, and STARZ as well as driving direct-to-consumer revenue including customer acquisition and retention. Additionally, Stockman’s portfolio included oversight of English and French customer care centres for Crave, and Bell Media’s over-the-top (OTT) services including TSN Direct, RDS Direct, and STARZ, as well as Much Studios.

Prior to this, Stockman worked as Vice-President, Specialty Channels, where he oversaw all brands and day-to-day activities affecting Entertainment Specialty Channels Much, MTV, Gusto, E!, Bravo, Space, The Comedy Network, and their complimentary digital networks, as well as Pay channels TMN and HBO Canada.

Stockman was previously Executive Director, Marketing, Specialty Channels, where he oversaw all brand-positioning, consumer and trade marketing, social media marketing, and social media communities for Bell Media’s Specialty properties. 

Stockman has worked at Bell Media for more than a decade in various capacities including creative services and production as creative director, supervising producer, producer, writer, editor, and web designer.

In 2015, Stockman was recognized with the 2015 Digital Play of the Year by Playback.

Stockman graduated in 1996 from York University with a Bachelor of Fine Arts, with Specialized Honours in Visual Arts Studio. In 2009 he earned his MBA through a joint program at Cornell University in New York and Queen’s University in Kingston.

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