Portfolio Entertainment | CEO & Co-Founder

Launched in a spare bedroom with a borrowed typewriter twenty-eight years ago, Joy and partner Lisa Olfman transformed Portfolio Entertainment into a powerhouse specializing in the production, distribution and animation of kids and family entertainment for television and digital media content platforms. Portfolio’s current production slate includes Hero Elementary (PBS Kids) and the primetime animated comedy series Doomsday Brothers(Corus Entertainment).

Portfolio’s distribution arm is a global player recognized for intelligent deal-making and enduring relationships withbroadcasters, digital platforms and content providers. Its diverse program catalogue now boasts over 2,000 episodes of animation, kids, scripted and digital media content. Portfolio recently cracked the Chinese market, successfully selling its animation series to major SVOD platforms and initiating co-productions with recognized Chinese production companies.

Strategic vision and incorrigible optimism lead the partners to a multi-faceted expansion in 2015, with the launch of Portfolio Animation, a state of the art animation studio. Additionally, the company attracted a key senior management team, diversified its slate, amped-up production output and relocated to its new vibrant headquarters in downtown Toronto. Portfolio established an Innovation Tech Lab to continue its experimentation in new production techniques, animation pipeline efficiencies and pushing creative boundaries – with the objectives of enhancing quality and tempering costs.

Portfolio’s earlier productions include: The Cat in the Hat Knows A Lot About That!, Freaktown, DOKI, Carl Squared, RoboRoach, For the Love of Dog and the television movie Stolen Miracle. Portfolio is now expanding into new genres of production with projects in primetime, digital and comedy.

The partners together have won the 2015 WIFT-T Crystal Award for Outstanding Achievement in Business, Rotman Canadian Woman Entrepreneur of the Year Award, and was named in Profit Magazine’s Top 100 Female BusinessOwners and Animation Magazine’s Top 25 Rising Women in the Business lists.