BRENDAN YAM

Viacom Digital Studios International | SVP & General Manager

Brendan Yam is the SVP and GM of Viacom Digital Studios International at .

In his role, Brendan leads ViacomCBS’s international digital content strategy and initiative to create and expand original programming and branded content across leading and emerging social platforms for ViacomCBS’s portfolio of global entertainment brands. Under Brendan’s oversight, Viacom reached its highest ever ranking on Tubular’s Media & Entertainment Leaderboard, rising to #5 globally.

Brendan started at Viacom’s New York office in 2009, leading Business Development & Strategy for the company’s international digital division. During his tenure at Viacom’s New York and London headquarters, Brendan has held various leadership positions in digital business development, where he often collaborated with mobile operators, MVPDs and OTT platforms to build out the company’s digital operation on an international scale. In addition, Brendan was responsible for rolling out innovative multiplatform products and content around the world for iconic global brands, including MTV, Nickelodeon and Comedy Central. 

Brendan holds an MBA from Columbia Business School.