Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube’s mission is to give everyone a voice and show them the world. YouTube provides a forum for people to connect, inform, and inspire others across the globe for original content creators and advertisers large and small.
According to Oxford Economics, YouTube’s creative ecosystem in Canada contributed the equivalent of $923 million to Canada’s GDP. This includes direct impact including revenue paid by YouTube to media companies, the music industry, and creative entrepreneurs. It also includes the indirect impact on Canadian businesses like sound and film production, film editing, and equipment.
The diversity of Canada’s population is reflected in YouTube’s highly diverse content library, which provides users a platform to create, share, and experience culture with new communities across Canada and the world. 64% of music, media and entertainment companies with a YouTube channel agreed that the platform plays a positive role in encouraging diversity among creators.