Company Overview

Thunderbird Entertainment Group is a globally known, publicly traded, full-service, multiplatform production, distribution, and rights management company that delivers premium quality, innovative and socially responsible content which aims to help make the world a better place.

Founded in 2003, Thunderbird has grown to employ more than 1,400 people today. The Company has two main divisions: the Kids and Family Division (Atomic Cartoons), and the Factual Division (Great Pacific Media). Based in Vancouver, Thunderbird also has a presence with additional production studios in LA, Toronto and Ottawa. Additionally, Thunderbird launched a Consumer Products and Global Distribution Division, based in LA, to service in-house merchandise and distribution opportunities as well as act as a third-party distributor.

Throughout its history, Thunderbird has won numerous awards, including Emmy Awards, Canadian Screen Awards and Leo Awards, plus a Peabody, a BAFTA, a Kidscreen Award for Best Inclusivity, a Television Critics Association Award and a Seoul International Drama Award. In addition, Thunderbird was named by Fast Company as one of the world’s most innovative companies in TV and Film for 2020 and was included on Canadian Business Magazine’s list of Fastest-Growing Companies for 2020. Playback also named Atomic Cartoons as 2020’s Kids Production Company of the Year.

As of December 2021, Thunderbird was in production on 27 unique projects – a blend of owned-IP, partner-managed and service work. Its worldwide production and distribution partners include Disney+, NBC Universal and Peacock, HBO Max, Hulu, Netflix, Corus, Bell Media, PBS and GBH, CBC, Discovery, among others.

The team at Thunderbird believes content can be a force for good, inspiring communities to be more inclusive, engaged and connected. The Company’s strategic priorities are rooted in this philosophy in terms of the content produced, and in the working environments created to produce it.

To ensure its hiring practices and employment culture are building a company that reflects diversity, in terms of gender balance, LGBTQ2+ inclusion and BIPOC inclusion, Thunderbird proudly sponsors and participates in a range of internship programs and industry/university-driven partnerships. In addition to implementing industry-leading, progressive anti-racism policies, Thunderbird is also working towards a 50/50 gender balance by 2025. In 2021, this work was recognized by BC Business Magazine, and the publication named Thunderbird as a leading company for diversity and inclusion.

An example of how Thunderbird produces content to advance equity and inclusion is the animated series, Molly of Denali, which has been lauded as the first-ever kids’ series in the USA to feature an Indigenous lead. More than 60 Indigenous crew were recruited to produce this series, and every character is voiced by a member of the community represented. Other equity-advancing productions include Queen of the Oil Patch and Kim’s Convenience, both of which offered Thunderbird-sponsored paid internships for BIPOC youth.

While the global pandemic hit the industry hard, Thunderbird was able to transfer its entire team to remote working situations, further strengthening its relationships with its partners. In fact, Thunderbird is emerging from the pandemic in a stronger position to grow, as the studio is no longer confined to four walls, enabling the Company to take on more work as the demand for content increases.

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