Roku pioneered streaming to the TV, launching its first streaming player back in 2008.
Through its streaming players and Roku TV models, Roku connects users to the streaming content they love, while also enabling content publishers to build and monetize large audiences and advertisers with unique capabilities to engage consumers. Roku’s user-friendly interface, along with its home screen advertising displays allow content partners to easily amplify catalogues, reaching massive and highly engaged consumers before they dive into their next show.
Roku’s own ad-supported streaming service, The Roku Channel, offers free on demand and live-linear entertainment on Roku streaming devices. Not only does The Roku Channel host top shows and movies from premium content providers and broadcasters, it also includes its own original shows and movies called Roku Originals. These original titles include Reno 911, Emmy nominated MapleWorth Murders, and Die Hart starring Kevin Hart and John Travolta.
Roku works extensively with publishers to effectively stream and monetize content from its catalogue. Some of Roku’s Canadian content partners include CBC, Global TV, OutTV, Blue Ant Media, and more.