Press release

Jan 20, 2020

Tracey Friesen appointed Managing Vice-President of CMPA’s BC Producers Branch

VANCOUVER, January 20, 2020—The Canadian Media Producers Association today announced the appointment of Tracey Friesen as the Managing Vice-President of its BC Producers Branch. In this role she will represent BC-based independent producers, lead efforts to engage with government agencies and industry stakeholders across the province, and oversee CMPA-BC operations.

“Tracey has an extraordinary depth of knowledge of our sector, and also brings a demonstrated capacity for effective advocacy in British Columbia,” said Reynolds Mastin, President and CEO, CMPA. “We are thrilled to have her join our team.”

Tracey will leverage over 25 years of experience in Canada’s cultural and social change sectors in her new role at the CMPA. She spent more than a decade at the National Film Board, where she earned producer or executive producer credits on nearly 40 projects. She is also the founder of Story Money Impact, a not-for-profit organization that aims to advance research and education around media impact, and to bridge the philanthropic and film communities. In 2013 she was named ‘Woman of the Year’ by Women in Film & TV Vancouver. Tracey most recently served as Director of Communications and Public Engagement at the David Suzuki Foundation.

As a member of the CMPA’s Senior Leadership Team, Tracey will report to the CMPA’s Chief Operating Officer, Liz Shorten. In addition to her BC-focused responsibilities, Tracey will provide strategic counsel to the national organization and its members on a number of key files. She will begin her new role on January 27, 2020, and will be based in the CMPA’s Vancouver office.

“Over many years we have witnessed Tracey lead a remarkable array of initiatives aimed at building capacity in the production sector, and have been impressed by her ability to foster strong relationships and bring out the best in others,” added Kim Dent Wilder and Sarah Nathanson, Co-Chairs of the CMPA-BC Branch Council. “She is going to be a great asset to our organization.”



The BC Producers Branch of the CMPA works on behalf of more than 100 British Columbia companies engaged in the production and distribution of television, feature film, and digital media content.  It promotes the interests of its members with all levels of government; negotiates and manages labour agreements with the provinces guilds and unions; and undertakes a variety of industry and export development initiatives to build the capacity of BC based companies.  CMPA-BC is a provincial branch of the Canadian Media Producers Association.

The Canadian Media Producers Association is the national advocacy organization for independent producers, representing hundreds of companies engaged in the development, production, and distribution of English-language content made for television, cinema, and digital media channels. We work to promote the continued success of the Canadian production sector and to ensure a bright future for the diverse content made by our members for both domestic and international audiences.

For more information:

Kyle O’Byrne
Manager, Media Relations & Communications, CMPA