Robert South

Interim Director, Government & Policy Affairs


Governments of all levels play an important role in supporting screen production in Canada, through tax credits, the Canada Media Fund and a variety of regulations. Robert helps the CMPA have productive relationships with governments across the country.

He is responsible for managing the CMPA’s advocacy and policy initiatives with federal and provincial governments. An important part of Robert’s work is promoting to decision makers both the economic and cultural value of Canadian TV and film.

Robert’s work for the CMPA is guided by over a decade of government relations experience. He has worked for postsecondary education associations and as a senior consultant at public relations firm Hill+Knowlton Strategies. Before joining the CMPA, Robert was director of public policy and advocacy at Polytechnics Canada.

He has a BA in economics from the University of Calgary, where he also served on the board of governors and as president of the students’ union.

Because watching it makes his young son very happy, PAW Patrol is Robert’s favourite piece of Canadian content.