Director, Business Affairs & Digital Initiatives
Marcia brings extensive experience in—and strategic insight into—the Canadian media landscape for traditional and digital platforms.
With a background in production and financing, Marcia works to establish policies and opportunities for producer interests in their business dealings. She directly works on files related to the kids and family sector, Terms of Trade, CMF, and Ontario regional issues.
Prior to joining the CMPA, she was the program manager for the Bell Fund, where she oversaw the day-to-day operations of the cross-platform fund, supporting the development and production of hundreds of linear and interactive projects. She also served as an analyst for the Cogeco Fund and the Independent Production Fund. Earlier in her career, she was an assistant director and production manager, and she produced several award-winning projects that screened at festivals worldwide.
Marcia has a post-graduate certificate in children’s media, and she has spoken at various industry events across Canada about digital production and financing. She also serves on several industry and program advisory committees, including the Academy, Interactive Ontario, WIFT-T and Centennial College.
An avid media consumer, Marcia enjoys playing My Singing Monsters, watching dramas like Cardinal, learning about important stories such as We Were Children, and laughing with her family at Kim’s Convenience.