Jan 01, 1970
Center for Scholars & Storytellers – AIR report

Just because a film numerically has a cast that includes more members from a variety of backgrounds, it may not actually reflect true diversity in its storytelling. To determine if there is true diversity in storytelling — what we call Authentically Inclusive Representation (AIR) — it is necessary to examine both: (a) if there are individuals from diverse backgrounds (in terms of race/ethnicity, gender, sexual orientation, and their intersections) on the screen and behind the scenes; (b) if such diversity is present, whether the characters and story on-screen reflect genuine aspects of the culture being portrayed (i.e., instead of relying on and reinscribing stereotypes or tropes). The result of our research was finding that a movie that lacks AIR can indeed cost a distributor big-time at the box office.