Industry Information

Merging Media Tête-à-têtes

The CMPA is pleased to present the “Merging Media Tête-à-têtes” podcast series in conjunction with the upcoming Merging Media Conference taking place in Vancouver in November! To celebrate the event’s Global Edition, the podcasts will feature two #MM2013 international speakers every fortnight leading up to the Conference. Listen in as our industry leaders delve into invigorating conversations around hot topics that are challenging or influencing our multi-screen eco-system.
 
“The CMPA is pleased to collaborate with Merging Media in this exercise in promoting thought leadership and innovation in transmedia,” said Michael Hennessy, President & CEO, CMPA.  “These conversations are excellent, thought provoking and inspiring,” added Christine Lim-Labossiere, CEO of Merging Media Productions, “We are thrilled that there has been so much enthusiasm from our Podcasts guests and we look forward to having them continue their discussions at #MM2013”.
 

Merging Media

Tune in for Episode #1, as #MM2013’s Honorary International Advisor, Alison Norrington, takes on “The Father of Multi-Platform,” Brian Seth Hurst. Their insightful discussion, “Sharing Storyworlds: Embracing the Fans,” explores the evolving narratives happening around fans and storytelling. They discuss why brands and storytellers will need to “lean in” on the conversations audiences are having to successfully engage their fans.

Click BELOW to hear the Podcast…

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Producer: Arthur Maughan     Introduction by: Christine Lim-Labossiere 


Episode #2– “Story Entrepreneurs” with speakers Lara Hoefs (Twilight Saga Brand Manager) and Christopher Sandberg (The company P, Sweden).

We are all feeling the cultural shift happening; changing the priorities in terms of how we tell stories. It is a risky endeavor and will the audience be the storyteller’s new best friend? Will the current landscape support this alternative form of consumption? These questions and more are brought up as we listen in on Lara Hoefs and Christopher Sandberg as they speak about a new type of entrepreneur on the scene.


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Producer: Arthur Maughan     Introduction by: Christine Lim-Labossiere 


Episode#3: "The Future of Games" - In Conversation with Gary Hayes and Steve Peters

Join us as popular Alternate Reality Game Pioneers, Emmy Award winning Gary Hayes from Australia and Steve Peters of Hollywood, as they reveal what games have, can, and possibly will, offer gamers and non-gamers alike today and in the near future. Tackling subject matters like evolving business modules to what gaming can do for the education and health industry, our enlightened speakers help us understand just how important game design has increasingly become in shaping our world today.



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Producer: Arthur Maughan     Introduction by: Christine Lim-Labossiere 


Episode#4: "Making Dollars and Sense of the Business of Cross-Media" - In Conversation with Andra Sheffer and Liz Rosenthal

Listen in on Andra Sheffer and Liz Rosenthal speak about how producers are tackling one of the toughest subject matters within the cross platform world today: the money. How do projects get funding? What projects are getting funding? What does the decision making process look like? These two veterans of the Transmedia world speak to these questions and more. So be sure to lean in with notepad in hand as we listen for what we need to do to make ‘sense’ of it all.



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Producer: Arthur Maughan     Introduction by: Christine Lim-Labossiere 


Episode#5: "The Role of the Transmedia Producer in Branded Entertainment" - In Conversation with Michel Reilhac and Caitlin Burns

Brands have always been a point of conversation ever since the printing press. Brands have made their presence known, in one form or another, and the role of the producer has always evolved with it. But when a new type of media shows itself and lives in the shadow of ‘older’ forms, how does the role of the producer change? Join Michel Reilhac (Media Business School, France) and Caitlin Burns (Starlight Runner Entertainment, US) as they discuss how the role of the Transmedia producer fits within the world branded content.



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Producer: Arthur Maughan     Introduction by: Christine Lim-Labossiere 


Episode#6: "The Secret Sauce of Transmedia Funding" - In Conversation with Alison Norrington and Nuno Bernardo

Secrets, secrets. As producers work with conventional means of funding and alternative forms of financing, there are often overlooked opportunities. Join Alison Norrington (storycentral DIGITAL) and Nuno Bernardo (beActive Media) as they discuss how Transmedia producers are discovering new and emerging sources of capital beyond what is obvious.



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Producer: Arthur Maughan     Introduction by: Christine Lim-Labossiere