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Prime Time Anytime - Digital Sales Workshop with Wendy Bernfeld | Canadian Media Producers Association

Business Affairs & Production Tools

Prime Time Anytime - Digital Sales Workshop with Wendy Bernfeld

Vancouver: October 1, 9:30 – 4:00  and October 2, 9:30 – 12:30
Toronto: October 6, 9:30 - 4:00 and October 7, 9:30 – 12:30
Webinar: Live from Toronto, October 6, 9:30 - 4:00 and October 7, 9:30 – 12:30 EST

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These workshops will give you tools to monetize your productions online internationally.  Wendy Bernfeld of Rights Stuff will present intensive workshops in Vancouver and Toronto, live streamed to CMPA production company members across Canada.  She will provide in-depth discussion of new revenue opportunities, including strategies, best practices and principles involved in selling your content to online buyers around the world.  New business models will be explored, including SVOD, TVOD, ADVOD, EST, funding of originals, and more.  Some of the topics covered are:

  • How to create value out of catalogues
  • How to exploit your rights and balance traditional with digital rights
  • What are the various business models?
  • How smaller producers can work with others to create genre-curated packages
  • Working with aggregators, sales agents and distributors
  • How to manage sales opportunities when rights are already leased or sold to third parties
  • Best strategies for approaching buyers, and typical deal points

Much more will be covered.  The workshops will give you the context you need use the digital sales Database effectively and profitably. 


The workshop will be held over two days in both locations:




  • Day 1: October 6, 9:30 – 4:00, Online
  • Day 2: October 7,  9:30 – 12:30, Online


This workshop is only available to CMPA Producer, Interactive and Start-Up Members. 




Workshop in person: $125 + applicable taxes

Workshop via webinar: $55 + applicable taxes


Workshop in person: $150 + applicable taxes

Workshop via webinar: $75 + applicable taxes



Registrations and payment are only accepted through our online portal.



Click here to register



Instructor Bio

bernfeld-wendyWendy Bernfeld is Founder & Managing Director of Amsterdam-based Rights Stuff BV, which provides international content strategy, acquisition, licensing, project management and operational services, as well as business affairs consulting, for companies in both the traditional film/television world and new digital media ventures. Born and raised in Canada, and working overseas in Europe since 1991, Wendy is well positioned to address the business models being pursued by scores of OTT and VOD providers emerging across the globe. Read more >>>



Contact Us

Marguerite Pigott
Vice-President, Outreach & Strategic Initiatives
1-800-267-8208 ext 230